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MASTERFIT SOLUTIONS
MASTERFIT SOLUTIONS
Turning £600 In Ad Spend Into £26k+ In Revenue
Turning £600 In Ad Spend Into £26k+ In Revenue
01.
The Challenge
01.
The Challenge
Masterfit Solutions wanted to generate more bathroom renovation projects through Meta advertising, but generating leads alone wasn't enough. The wider system also needed to capture, organise, follow up with and convert those enquiries effectively.
02.
The System I Built
02. The System That I Built
Rather than treating the campaign as just an advertising project, I built the wider acquisition journey around it - connecting the ads, lead capture, CRM, follow-up and qualification process.
03.
Paid Acquisition
03. Paid Acquisition
META ADS
I developed and managed the Meta advertising campaigns, including campaign structure, audience targeting, copy, creative testing and ongoing optimisation.
04.
Lead Capture
LANDING PAGE
Traffic was directed into a dedicated conversion journey designed to turn campaign interest into enquiries and capture the information needed for qualification.
05.
Centralised Management
CRM
I configured a dedicated CRM so enquiries could be tracked throughout the customer journey, giving visibility over lead status, conversations, appointments and outcomes.
06.
Automation & Nurture
WORKFLOWS
I configured a dedicated CRM so enquiries could be tracked throughout the customer journey, giving visibility over lead status, conversations, appointments and outcomes.
07. Qualification / Conversation
Turning enquiries into genuine opportunities.
Qualification helped separate genuine project opportunities from lower-intent enquiries before progressing them further through the sales journey.
08.
Reporting & Optimisation
LOOKING BEYOND CPL
Performance wasn't judged purely on how cheaply a lead could be generated. I tracked what happened further down the funnel so campaign decisions could be informed by lead quality and commercial outcomes.
09.
The Result.
PROOF OF RESULT
10.
What I Handled.
MY ROLE ACROSS THE PROJECT
From first click through to customer, I was responsible for building and managing the marketing systems connecting each stage of the journey.
That one section makes the breadth of your experience incredibly obvious.
